Progetto - Filosofia del progetto

Francesco Castiglione Morelli

The design of life

Francesco Castiglione Morelli was born in Florence in 1963. After studying arts, he developed experience in a number of areas: from fashion to photography, from comics to animated cinema. He attends the Faculty of Architecture in Rome and is now starting to focus on industrial design.

A life of design

In 1993 he relocated to Milan to work on the design of Swatch products. He then opened his own studio and designs for companies in the furniture, lighting and household industries. He has worked as a design consultant for EPSON printers since 2005.

Video Interview

The designer spills the beans...(only in italian version)

Projects

Santina

“Ever since I was a child I have always thought that objectives had a soul. Apart from being taught not to break things and to be respectful of property, I believed that objects had their own life. And therefore I thought that once broken, my toys would end up in paradise and not in a rubbish tip. And in this way, as an adult, having become a designer, I have imagined that even cafetières would grow wings and go up to heaven!”

Projects

Angiolina

“You are never alone because you have an angel beside you. Even if it seems far away, there, somewhere in the sky, hidden behind the clouds, Angiolina comes down to earth and becomes part of your kitchen cabinet. From that moment, she greets you each morning and brings you good luck while you drink your first coffee of the day.”

Look at the others designer's projects:

La collezione Design Paradiso Lavazza è la materializzazione di un grande progetto. Le idee concepite sono in numero molto maggiore di quelle realizzate.
Non tutte le intuizioni infatti sono attualizzabili; ma tutte interpretano la realtà terrena del Paradiso Lavazza e del suo rapporto con la storia del design italiano.


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