Design according to Lavazza
Design lends the practical use of objects a certain beauty and meaning. Thanks to design, everyday objects that facilitate the management of daily tasks project a feeling confidence, social interaction and a warm, welcoming environment. As a result, design can turn every place, every room, every living area, into a corner of paradise.
Lavazza’s role in the history of Italian design
The history of design and the history of Lavazza are intertwined. A trail of creativity has been left by projects commissioned by Lavazza leading to some of the moments of the greatest expression of Italian design. Everything in life is design, because every well-designed living space depicts the inner beauty of daily life. Design is the intuition of the meaning of form, the happiness found in the use of graceful and attractive outlines - the taste of instant paradise, like that that surrounds a cup of coffee.
Design paradise Lavazza
Coffee is a social activity and a ritual; design is a lifestyle, bringing a sense of meaning and happiness to everyday life. Lavazza celebrates the wedding of these two daily moments of serenity. The law that sanctions the union is that of the joy and lightheartedness of a shared vision: affability, self irony, cordiality are the prevailing tones that arise from the new Lavazza design proposals. Lavazza asked 10 designers to interpret an intangible place like Paradise, and to make tangible this most fabulous of places – by producing 10 objects that are able to bring the secret of eternal happiness to every Italian kitchen.