The Paradise of design for the Fuori Salone exhibition
Design Paradiso Lavazza has welcomed 30.000 visitors in 5 days at Fuorisalone. Lavazza has protected his guests from the infernal crowd at Fuori Salone; has cradled them with the aureoled swings, the soft clouds, tons of good espresso. Design Paradiso Lavazza has conquered journalists, VIPs and common people. For all of them Lavazza has granted an experience of serenity, of goodness, of trust in both the beauty and the care of the Italian product.
Voices from Design Paradiso
Design Paradiso live broadcasting was one of the highlights of the event. Designer, famous guests and common people have left their video.
In 60 messages Heaven tells itself through video, sounds and images.
Success of Paradiso
Visitors appreciated the swings with the aureole: in thousands took pictures with the aureole and the wings while suspended in the sweet crib of the sky. They admired the coffeepot with the wings and felt the softness of the cloud shaped tables. But above all they have tasted coffees made with the brand new colored version of the A Modo Mio system: 19.000 cups of exciting aroma have been served to a crowd of delighted visitors.